Paradise is a renowned full-service tourism and destination marketing partner that specializes in brand strategy, omnichannel advertising, content development and distribution, digital, social media, and communications while maintaining a keen eye on sustainability and social inclusion.
The agency will be responsible for developing the destination’s overall brand strategy, including identity and positioning, as the CVB team works to elevate its marketing efforts nationwide.
Nestled among the foothills of the Blue Ridge Mountains with more than 70 miles of rugged blueways along two scenic lakes, two rivers, and two historic towns, Franklin County serves as a Gateway to Virginia’s mountains, Virginia’s Rail Heritage Region, and the “Crooked Road” – Virginia’s Heritage Music Trail.
With traditions steeped in heritage through arts, music, and culture, guests will discover an array of things to see and do in this beautiful county in southeastern Virginia. Experience a jam session along the Crooked Road or an exciting range of entertainment at the Harvester Performance Center. Discover local arts and hand-made crafts around the historic towns of Rocky Mount and Boones Mill. Visit the cultural and historic ex- hibits at Booker T. Washington National Monument – the birthplace of famed orator. And explore the Blue Ridge Institute and Farm Museum – where you’ll learn about life and culture in the Blue Ridge region. Franklin once held the distinction of being “The Moonshine Capital of the World” during prohibition – a time when almost every single resident played a part in either making or distributing moonshine.
“We are so excited for the Paradise partnership,” said Kevin Tosh, Franklin County Tourism Director. “We are ready to take our destination branding to the next level and tell the nation our story – we truly are a gem to be discovered by everyone.”
“A strong brand is critical to define and differentiate your destination and to create, deliver, and sustain value, emotional connections, and pride to visitors and residents alike,” added Tom Merrick, Paradise’s Chief Creative Officer. “We are very grateful for the opportunity to refine and evolve the positioning, messaging, and overall look of this uniquely American tourism brand and be part of its history as Visit Franklin County tells the area’s fascinating story. With its abundant lush nature and rich cultural heritage, there is so much here for visitors to enjoy!”
About Visit Franklin County
Visit Franklin County is the official DMO (Destination Marketing Organization) for Franklin County. Since 2022, the DMO has operated under the newly formed Department of Tourism and Marketing. The purpose of the department is to increase awareness of Franklin County as a destination for visitors and attractive loca- tion to live, work, and play.
