The California East Bay Client is a Welcoming Hub for upcoming Super Bowl LX, the 2026 Pro Bowl Games, and FIFA World Cup 2026
Paradise has been chosen by Visit Pleasant Hill, the official destination marketing organization (DMO) for Pleasant Hill, California, to lead its marketing strategy, encompassing creative development, media planning and buying, and public relations.
Often called the “Center of Everything” for its convenient proximity to major East Bay attractions, Pleasant Hill sits just a short distance from San Francisco, Napa, San Jose, and Sonoma, offering visitors a wide range of memorable experiences.
Just 27 miles east of San Francisco and 19 miles northeast of Oakland, Pleasant Hill serves as a central gateway to both natural and cultural attractions. From wine tasting in Napa to hiking among the redwoods in Muir Woods or or immersing yourself in San Francisco’s world-class cultural experiences, a variety of adventures are only a quick drive away.
Visit Pleasant Hill recently announced its participation in the Bay Area Host Committee’s East Bay Coalition, showcasing the city’s central location, diverse amenities, and signature hospitality as it prepares to welcome fans and global travelers for Super Bowl LX, the 2026 Pro Bowl Games, and the FIFA World Cup 2026.
“We’re delighted to partner with Paradise at such an important moment for Pleasant Hill,” said Trish Snowden, Chief Executive Officer of Visit Pleasant Hill. “From hotels and dining to local businesses and community groups, we’re ready to show the world what makes Pleasant Hill the ‘Center of Everything.’ Paradise is a brand and creative powerhouse for destinations and we are energized for the road ahead together.”
By joining the coalition, Pleasant Hill expands its visibility on the global stage and creates new opportunities for local hotels, restaurants, and businesses to connect with visitors. Working closely with hospitality partners, Visit Pleasant Hill will help develop itineraries, special events, and community activations that celebrate and bring value to East Bay communities before, during, and after these international sporting events.
“This moment is as breathtaking for our team as California itself,” said Paradise CEO Mark Jaronski. “We are grateful to be chosen by Trish and the team at Visit Pleasant Hill to support their leadership in leveraging tourism to enrich both the visitor experience and their community’s future during such an important time.”
About Visit Pleasant Hill
Visit Pleasant Hill is the official destination marketing organization for the City of Pleasant Hill, dedicated to driving economic growth through tourism. We work in partnership with local hotels, businesses, and community organizations to elevate Pleasant Hill as a welcoming, convenient, and centrally located hub for exploring the Bay Area. Just minutes from Walnut Creek and a quick BART ride to San Francisco, Pleasant Hill offers easy access to world-class dining, shopping, outdoor recreation, and regional attractions. Through targeted marketing, strategic partnerships, and community engagement, Visit Pleasant Hill strengthens the local economy by attracting visitors, supporting our hospitality sector, and showcasing what makes Pleasant Hill the center of everything. For more information, visit visitpleasanthill.com.
