Savannah was in the middle of a once-in-a-generation transformation, and its meetings and conventions business needed to catch up to it. Three forces were converging at once: unprecedented infrastructure investment at the Convention Center, Port of Savannah and international airport; a wave of luxury hospitality openings — including the JW Marriott, Perry Lane, Hotel Bardo and an incoming Ritz-Carlton — that elevated the city into five-star territory; and the revitalization of urban waterfront corridors like Plant Riverside and River Street into high-yield commercial and leisure destinations.

Individually, each was a meaningful upgrade to Savannah’s capacity to host meetings and conventions. Together, they represented a fundamental repositioning opportunity: Savannah was no longer just a charming historic-tourism destination, it was becoming a serious contender for national meetings and convention business competing against larger, more established host cities. The risk was that meeting planners and decision-makers — the audience with the least reason to update their mental image of a destination — would continue to see Savannah through its old lens. Visit Savannah needed a B2B campaign and sales strategy capable of repositioning the city in the minds of the people who choose where conventions and corporate meetings land, and of converting that repositioning into booked business.