Little Rock

CASE STUDIES Big on Little Rock THE GOAL After running a successful “Southern Accent” campaign for more than 6 years, Little Rock was ready to evolve and elevate the destination’s brand positioning. Research led us to revive a prior community-pride campaign titled “Big On Little Rock.” The fun and catchy line better reflected the destination’s […]

Eureka Springs

CASE STUDIES Curious Indeed. THE GOAL Eureka Springs is truly a one-of-a-kind destination, yet research showed low awareness and only a two-night average stay. Our goal was to inspire interest and longer stays to experience the many things this unique destination has to offer all year long. We quickly discovered that people say the most […]

Destinations International: Social Inclusion

CASE STUDIES Creating a Social Inclusion Brand Identity THE GOAL Now more than ever, Social Inclusion is becoming part of organizational corporate governance pillars and core values. While still a relatively new initiative for Destinations International (DI), the organization launched its EDI efforts in 2018 with high interest among its members. DI desires to place […]