Navarre Beach / Santa Rosa County

CASE STUDIES Florida’s Most Relaxing Place THE GOAL Santa Rosa County features uncrowded, unspoiled Gulf of Mexico beaches with soft, pearl white sand and emerald waves. After being named the agency of record in 2016, our extensive research led us to create a memorable, easily searchable consumer brand. We put the destination’s biggest asset front […]

Naples, Marco Island, The Everglades / Paradise Coast

    CASE STUDIES Only Paradise will do. THE GOAL As agency of record for the Collier County CVB for more than 20 years, Paradise has played a leading role in establishing Naples, Marco Island and the Everglades as Florida’s Paradise Coast. Over the course of our partnership, we have successfully defined the destination as […]

Visit Hendersonville

CASE STUDIES Find Your Mountain Moments. THE GOAL To introduce Hendersonville to consumers familiar with the Blue Ridge Mountains, yet not intimately familiar with Hendersonville and its surrounding towns. We knew establishing an immediate emotional connection with consumers was the key to inspiring interest in the destination, so we introduced them to the simple joys […]

Visit Savannah

Visit Savannah

CASE STUDIES This isn’t ordinary. This is Savannah. THE GOAL In 2019, we were engaged to reimagine the Visit Savannah brand image to attract and engage visitors. But how do you elevate a charming, Spanish-moss infused coastal escape that has defined Southern hospitality since 1773? We decided to play up the fact that Savannah wasn’t […]

Little Rock

CASE STUDIES Big on Little Rock THE GOAL After running a successful “Southern Accent” campaign for more than 6 years, Little Rock was ready to evolve and elevate the destination’s brand positioning. Research led us to revive a prior community-pride campaign titled “Big On Little Rock.” The fun and catchy line better reflected the destination’s […]

Eureka Springs

CASE STUDIES Curious Indeed. THE GOAL Eureka Springs is truly a one-of-a-kind destination, yet research showed low awareness and only a two-night average stay. Our goal was to inspire interest and longer stays to experience the many things this unique destination has to offer all year long. We quickly discovered that people say the most […]

Destinations International: Social Inclusion

CASE STUDIES Creating a Social Inclusion Brand Identity THE GOAL Now more than ever, Social Inclusion is becoming part of organizational corporate governance pillars and core values. While still a relatively new initiative for Destinations International (DI), the organization launched its EDI efforts in 2018 with high interest among its members. DI desires to place […]