Home cook, Crossfitter, kayaker, pianist, and black belt — our Associate Director of Content and Social, Audrey Clifford, brings a mix of curiosity and discipline to everything she does. Let’s dive into her story.
What do you do at Paradise and how long have you been with the agency?
As the Associate Director of Content, I support the strategic development of our digital content efforts and lead our social media team. I have been with Paradise since October 2018, so just over seven years.
Tell us more about your role at Paradise
I help shape content strategy and collaborate closely with cross-functional teams to bring ideas to life. I lead the social media team responsible for creating our clients’ social media presence, and I also oversee influencer initiatives. In addition, I am part of both the production team and the broader creative department to ensure that everything we publish aligns with our overall account direction, supports our clients’ brand objectives, and resonates with our audience.
How long have you been in Marketing & Communications? What drew you to a career in our field?
I have been working in marketing for about 13 years. I always knew that whatever career I chose, it would have to have a mix of creativity and strategy. I grew up in in the arts while also playing sports, so that balance has been consistent into shaping who I am as a person. Content and social media offers that balance, which is why I enjoy what I do.
More than that, at Paradise, our work makes an impact on local economies and on people’s lives. It is a big part of why I enjoy what I do.
Alma mater/degree
I earned a Bachelor of Arts degree in Mass Communications from the University of South Florida.
How do you spend your time when not connecting people to brands?
I’m not someone who enjoys sitting still if I can help it. I grew up participating in sports, but you won’t find me in the gym unless I can compete or be part of a team, so I do CrossFit. Music has also been a big part of my life since I was young. I grew up playing piano, and while I still only play occasionally, I fill the gap by going to local shows and discovering new music whenever I can.
I also love to cook. I collect cookbooks and work my way through them, photographing my favorite dishes as part of a personal project. I’m working on a cookbook of family recipes, though I’m still negotiating with my family on how much I can share. Living in Florida gives me plenty of chances to get outside, too. I enjoy kayaking and finding new places to explore.
Last tv series/show that you’ve binged or been hooked on?
“Fallout”
Favorite movie of all time?
“The Mummy” (1999)
What’s getting heavy rotation in your music playlist these days?
Turnstile, Soft Play, Ghost, Idles, Thrice, Radiohead…I’ve had my time with heavy black eyeliner and mosh pits. I do also like classical, oldies, indie and even some musical theater.
What’s one thing about you that people would be surprised to learn?
I technically have a first-degree black belt although, I would probably need to stretch and prepare some icepacks before being put into any ring. I’m pretty sure it is expired.
What does being a “Partner for Good” mean to you?
To me, a Partner for Good starts with understanding what we do at Paradise. To simplify it, we work in travel marketing. I truly believe that travel makes people better because it broadens horizons, connects people to new experiences, highlights different communities and ways of living, and creates memories that last a lifetime. Travel is incredibly important in shaping how people see the world and themselves.
At Paradise, we work with clients to bring tourism to destinations, thus supporting local economies. Often, that means collaborating with client teams while amplifying stories about local businesses, beloved places, and organizations that shape the communities we promote. Everyone at Paradise becomes invested in these communities and passionate about helping them thrive, while also respecting that we are visitors too.
Being a Partner for Good, to me, means being a partner to both our clients and the communities we represent—helping them succeed, sharing their stories, and creating something meaningful and good in the process.
