Winning work from Paradise clients—including Naples, Marco Island, Everglades CVB; Visit Hendersonville TDA; Navarre Beach TDO; Florida’s Sports Coast CVB; and The Dalí Museum—was honored in New York City on February 18, 2026
Paradise clients last night earned nine (9) Adrian Awards from the Hospitality Sales and Marketing Association International (HSMAI), including one gold, five silver and three bronze recognitions, along with two prestigious Best of Category honors. The winning work was celebrated at the 2025 HSMAI Adrian Awards Celebration on February 18, 2026, at the New York Marriott Marquis.
Now in its 69th year, the HSMAI Adrian Awards is one of the largest and most prestigious competitions in global travel marketing, and is often referred to as the Oscars for the travel and hospitality marketing industry. The 2025 awards recognize exceptional achievements across advertising, digital marketing, public relations/communications, and integrated campaigns — with expanded recognition in areas such as influencer marketing, reputation management, affiliate strategies, and broadcast integration.
The Pinnacle of PR Placements: The Dalí Museum on CBS Sunday Morning
The 2025 theme, The Exceptional Experience, celebrates the creativity and impact of campaigns that go beyond the destination – highlighting the power of storytelling, emotion, and experience in inspiring travel decisions and shaping unforgettable journeys.
“The Adrian Awards showcase the work that sets new standards in travel marketing,” said Brian Hicks, president and CEO of HSMAI. “This year’s winners represent the ingenuity and passion that continue to elevate the global travel experience.”
Bronze: Naples, Marco Island, Everglades CVB
Big Cypress National Preserve Dark Skies Integrated Campaign
All is Perfect Disaster Recovery Campaign
Paradise Client Winners
Naples, Marco Island, Everglades CVB (4 Awards)
- Silver – All is Perfect Disaster Recovery Campaign, Consumer Brand Campaign > Multi-Channel/Integrated Marketing
- Silver – Stone Crab Content Series, Content Marketing
- Bronze – Big Cypress National Preserve – Dark Skies Integrated Campaign, Content Marketing
- Bronze – Sports Impact Video, Video (Owned Media Only)
Florida’s Sports Coast CVB
- Bronze – Life’s A Game Campaign, Consumer Brand Campaign
Silver + Best of Category: Visit Hendersonville TDA
Message from the Mountains, Reputation Management
Visit Hendersonville TDA
- Silver + Best of Category – Message from the Mountains, Reputation Management (Earned Media Only)
Navarre Beach TDO (2 Awards)
- Silver – Meditation Video Series, Social Media Channel Growth (Owned Media Only)
- Silver – Florida’s Most Relaxing Place Steeplechase Activation, Experiential Marketing
Dalí Museum
- Gold + Best of Category – The Pinnacle of PR Placements: The Dalí Museum on CBS Sunday Morning, Broadcast Television: Traditional TV, Cable, or Streaming (Earned Media Only)
The Best of Category designation, one of the newest distinctions within the competition, recognizes top-performing small, medium, and large-budget campaigns in each category.
“Awards aren’t the goal of our work, but they are validation that when creativity is held to a higher standard, it performs to one as well,” said Mark Jaronski, CEO of Paradise. “At Paradise, our commitment to tourism goes hand in hand with our mission to serve as a Partner for Good℠, helping communities build a brighter future through the power of travel.”
Jaronski added, “We’re thrilled to see Florida’s Sports Coast earn its Bronze Adrian Award, along with the multiple recognitions received this year by Naples, Marco Island, Everglades, and Navarre Beach TDO. We’re especially proud of Visit Hendersonville TDA for securing both a Silver and Best of Category honor for the heartfelt Message from the Mountains campaign, which continues to leave us all teary-eyed. And congratulations to our PR team and The Dalí Museum on achieving their first Adrian Gold Award and Best of Category distinction.”
About HSMAI
The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Commercial Strategy Conference, Sales Leader Forum, and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org. The Adrian Awards Celebration brings together top hospitality and travel marketing leaders and their creative partners for an evening of inspiration and recognition. Winning entries will be featured in the official Adrian Awards Winners Gallery following the event. Visit adrianawards.hsmai.org for more information.
