What do you do at Paradise and how long have you been with the agency?
I am the Google Paid Search Manager and I’ve been with the company for 7 years as of this November.
Tell us more about your role at Paradise.
I work with the Media department on planning and executing Google Ads search, display, and Youtube campaigns. I also work as a digital ad coordinator for any digital banners, streaming ads, and native content running through our vendors.
How long have you been in Marketing & Communications?
Prior to Paradise, I worked at KTXL Fox40, a local news station in Sacramento, as the Digital Sales Assistant for a little over 2 years. And before that I worked for a company called Postcardmania which is where I had initially started working on Google Ad campaigns.
What drew you to a career in our field?
I had the opportunity to join the digital marketing team at a previous job as a Google Ads rep in the earlier days of when Google Ads was a much newer thing. With Paid Search, I saw working in an avenue that is higher on the marketing funnel stages as a great opportunity for myself and my future career.
How do you spend your time when not connecting people to brands?
Living in St Petersburg, FL gives me a lot of opportunities to be outside in great weather. In my down time I enjoy spending time with friends whether that be riding bikes down the Pinellas Trail, exploring local restaurants/bars/exhibits, or enjoying the beach.
Last tv series/show that you’ve binged or been hooked on?
I’ll give you three…
Lanterns
Mad Men (rewatching)
RuPaul’s Drag Race (UK)
Favorite movie of all time?
One favorite movie sounds impossible so I’ll just give three again…
Lord of the Rings (trilogy)
Kill Bill
Drop Dead Gorgeous
What’s getting heavy rotation in your music playlist these days?
Little Dragon
Slayyyter
STRFKR
What’s one thing about you that people would be surprised to learn?
Hmmm…being adopted has always been a fun fact.
Favorite Paradise memory or experience?
My favorite Paradise memory would have to be the Paradise company get-together in 2022 when we all met up on Reddington beach and got to spend some in-person time with our teams and meet anyone we hadn’t met in person at that point.
What else should we know about you?
I’m a pretty big nerd so feel free to chat with me about any movie/series/video game/comic.
What does being a “Partner for Good” mean to you?
What it means to me is creating a positive impact for our client, their destination, and as well as for our own team. Helping people discover and grow interest in the destinations that we serve.
