Paradise has launched a website redesign for the St. Pete Pier, creating a more modern, accessible, and scalable digital destination designed to reflect the full experience of one of the Southeast’s largest waterfront districts.
The reimagined St. Pete Pier website serves as the primary digital hub, providing residents and visitors with a centralized resource to plan their Pier visit, discover signature and recurring events, explore attractions, experience public art, find dining options, and engage with stories highlighting the people, places, and experiences that make the Pier unique.
Since opening in 2020, the St. Pete Pier has welcomed millions of residents and visitors, becoming a defining part of the community, serving as a year-round destination where people come together to explore, gather, dine, enjoy art and culture, and connect with the waterfront. The newly overhauled website brings those experiences together through a unified digital platform designed to support daily visitation as well as signature events, recurring programming, and third-party events.
As part of the redesign, content has been consolidated under the St. Pete Pier domain, creating a seamless experience for users. Visitors can now more easily navigate the Pier’s offerings and discover what’s happening before, during, and after their visit.
“In its sixth year, the St. Pete Pier has become an integral part of the St. Petersburg experience,” said Juniper Rodriguez, Pier Manager, Enterprise Facilities. “The new website reflects the Pier as the dynamic, year-round destination for culture, dining, recreation, sustainability, events, and connection it has become.”
The website overhaul also establishes a flexible digital foundation that can evolve alongside the Pier, allowing new experiences, events, stories, and information to be incorporated as the destination continues to grow.
“As the Pier has evolved into a true year-round destination, its digital presence needed to evolve with it,” said Glenn Bowman, SVP, Creative Director at Paradise. “Our goal was to create an experience that captures the energy and diversity of the Pier while making it easier for people to discover what’s happening, plan their visit, and find new reasons to come back. The new site brings the entire Pier experience together in one intuitive, engaging destination.”
To explore the redesigned website and plan a visit, visit the St. Pete Pier online here.
About The St. Pete Pier
As the Southeast’s largest waterfront district, the St. Pete Pier™ comprises 26 acres of activated waterfront park in St. Petersburg, Florida’s vibrant downtown. Redefining the definition of a pier, this entertainment district is an extension of St. Pete’s bustling city center, offering a picturesque urban beach area, a unique children’s playground, a variety of modern, casual and elegant dining options, a pop‐up marketplace with local vendors, ecotourism opportunities and so much more. From children to seniors, nature lovers to art enthusiasts, fishermen to foodies – the St. Pete Pier has something for everyone. www.stpetepier.org.
