Paradise has been selected to provide public relations services for The Vinoy Resort & Golf Club, Autograph Collection, Marriott’s iconic waterfront luxury resort in downtown St. Petersburg.
Under the partnership, Paradise will develop and execute a comprehensive public relations program to elevate The Vinoy’s national and regional visibility while strengthening relationships with travel, lifestyle, and meetings media. The PR outreach will deepen ties with hospitality and business media, support strategic communications initiatives, and reinforce the resort’s luxury positioning while aligning with Marriott International’s brand standards and values.
The agency’s scope of work includes strategic public relations planning, media relations, executive thought leadership, content development, event communications, and ongoing communications counsel. Paradise will also support the resort through media outreach, press visits, story development, and integrated messaging designed to showcase The Vinoy’s rich history, exceptional guest experiences, culinary offerings, championship golf, wellness amenities, and role as one of Florida’s premier luxury destinations.
“Our partnership with Paradise reflects our commitment to continually elevating The Vinoy’s story and expanding awareness of everything our resort has to offer,” said Alice Land, Director of Sales & Marketing for The Vinoy Resort & Golf Club. “As we continue building on our remarkable legacy while delivering world-class experiences for today’s luxury traveler, Paradise’s strategic communications expertise and deep understanding of Florida tourism make them an ideal partner to help amplify our brand.”
Paradise CEO Mark Jaronski added: “We’re honored to welcome The Vinoy back into the Paradise family. Great resorts and golf clubs succeed by creating meaningful connections with travelers and group planners long before they arrive, and our role is to help make those connections authentic, memorable and measurable. We look forward to partnering with The Vinoy to build on its remarkable legacy, strengthen its position in a highly competitive marketplace, and inspire more travelers to discover everything that makes this iconic destination so special.”
The downtown waterfront resort recently unveiled its new signature restaurant, Elliott Aster, marking the completion of the first phase of an extensive renovation. The opening came on the heels of Vinoy’s transformation into an exclusive Autograph Collection. Known for their exclusivity and originality, there are only 300 Autograph hotels worldwide.
Listed on the U.S. National Register of Historic Places and a member of Historic Hotels of America, The Vinoy embodies the ethos of Autograph Collection Hotels – independent hotels with their own identity, selected on four curatorial principles: product vision, heartfelt design, dedication to craft, and sense of place.
“The Vinoy is one of hospitality’s truly iconic brands, with a story that continues to evolve while honoring nearly a century of history,” said Cris Duschek, Chief Communications Officer and Senior Vice President of Public Relations at Paradise. “Our team is excited to build meaningful media relationships, uncover compelling stories from across the property, and position The Vinoy as a must-visit luxury destination for travelers, meeting planners, golfers, and lifestyle audiences around the world.”
About The Vinoy Resort and Golf Club, Autograph Collection
The Vinoy Resort and Golf Club, Autograph Collection is a classic and beloved downtown St. Petersburg landmark standing as a pillar of the community and a beacon for travelers since its New Year’s Eve opening in 1925. Known for its signature pink façade, Mediterranean Revival style and old-Florida hospitality, the 354-room resort recently emerged from a thoughtful renovation and rebrand, joining Autograph Collection Hotels, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands. The new, sophisticated aesthetic reflects The Vinoy’s timeless glamour and tips its hat to a longstanding legacy. The Vinoy is the only luxurious resort on Florida’s west coast with a combination of elegant rooms and suites; a lush poolscape with private cabanas; an on-site marina; diverse on-site dining experiences, including a new grand brasserie with Michelin-starred roots, French inspired patisserie, Latin American poolside eatery, and marina-facing indoor/outdoor restaurant; an 18-hole championship golf course; a tennis complex; a holistic spa and wellness center; a high-end boutique; and over 70,000 square feet of spectacular indoor and outdoor event space – all within walking distance to diverse cultural attractions. If walls could talk, The Vinoy’s would have endless stories to share thanks to a rich history that includes hosting U.S. presidents, celebrities and athletes, and even serving as military housing in the 1940s.
