Paradise has been selected by the Savannah Music Festival (SMF) to drive ticket sales, audience growth, and brand awareness through an integrated marketing strategy.
Through the partnership, Paradise will develop and execute a marketing strategy designed to increase ticket sales, expand and diversify audiences, strengthen brand awareness, and deepen year-round engagement. The scope of work includes brand and campaign strategy; ticket sales and audience development; paid media and digital conversion; creative and content production; and performance measurement.
“We’re thrilled to partner with Paradise to help bring the Savannah Music Festival’s story to even more audiences,” said Savannah Music Festival Executive Director Dr. Sinisa Ćirić. “For nearly four decades, SMF has built a remarkable legacy of presenting extraordinary artists and creating meaningful connections through music. Paradise’s integrated marketing approach and deep expertise will help us build on that legacy while reaching new audiences and encouraging more people to experience the Festival.”
The partnership builds on Paradise’s work with cultural, tourism, entertainment, and destination-focused organizations seeking to connect with audiences through integrated marketing strategies that pair compelling storytelling with measurable performance.
Paradise is particularly fond of Savannah as a destination. Paradise’s award-winning “This Isn’t Ordinary. This Is Savannah.” campaign for Visit Savannah helped rebrand the city as a quirky, elegant, and unexpected destination while helping boost Savannah’s local economy to the tune of $4B in visitor spending and 9.6 percent job growth. The campaign earned multiple accolades, including a Gold Award in the Graphis Advertising Annual, multiple Adrian Awards from the Hospitality Sales and Marketing Association International (HSMAI), and a “Best of the Bay” honor at the American Advertising Awards.
“Savannah Music Festival is an exceptional cultural institution with a powerful story, an extraordinary artistic program, and tremendous potential for continued growth,” said Paradise CEO Mark Jaronski. “It’s an important driver of destination visitation, giving people another compelling reason to choose Savannah. Our team’s knowledge and experience with Visit Savannah strategies, creative, media, and digital capabilities will help the festival reach new audiences, deepen engagement with existing fans, and drive measurable results by positioning the city as a co-star, with performances staged inside historic churches, theaters, and squares that make Savannah part of the promise, not just the setting.”
About Savannah Music Festival
The Savannah Music Festival is a leading nonprofit performing arts organization, dedicated to presenting exceptional live music that entertains, educates, inspires, and unites communities. In addition to year-round music education, community engagement and broadcast initiatives, Savannah Music Festival produces one of the most distinctive multi-genre music festivals in the world. Hailed by The Atlanta-Journal Constitution as “one of the gleaming musical treasures of the Southeast” and by the Toronto Star as “one of North America’s most distinctive musical events,” the annual springtime festival has featured thousands of artists from across the globe since its founding in 1989. For more information, visit the Savannah Music Festival’s official website.
