LaPlaya Beach & Golf Resort

CASE STUDIES Elegant Escape THE GOAL As an iconic, newly renovated 50-year-old resort, LaPlaya found itself subjected to numerous hurricanes, red tide, and a global pandemic. Fortunately, the environmental occurrences neither quelled the addition of Baleen, which redefined gulf-to-fork cuisine and VIP dining on the sand, nor the reimagined suites, refreshed ballrooms and meeting […]

Jekyll Island Club Resort

Jekyll Island Club

CASE STUDIES Gilded Age THE GOAL The historic elegance of the 135-year-old Jekyll Island Club and the modern luxury of the Jekyll Ocean Club are two different, but complimentary, stories to be told. The 19th-century Jekyll Island Club Resort reimagined public areas and accommodations to enhance guests’ experience and renovated building facades, each protected […]

JW Marriott Marco Island

CASE STUDIES Sophisticated Luxury THE GOAL You’d think spending $320 million to renovate a beachfront property into a luxurious JW Marriott-branded resort would be easy. However, the challenge is doing it without alienating the current Marriott property audience/guest. Paradise was up to the task, and we made it our goal to position a mid-level luxury […]

St. Pete Pier

CASE STUDIES More than a pier. An exPIERience. THE GOAL After much anticipation, the St. Pete Pier™ opened on July 6, 2020 – in the midst of the global pandemic. Despite the initial challenges, The Pier has since proven itself to be one of the most visited attractions in the entire Tampa/St. Petersburg region. […]

The Dalí Museum

CASE STUDIES Dalí Alive 360° THE GOAL The Dalí Museum’s Dalí Alive 360° is an immersive experience celebrating the life and creative genius of one of the most influential and inventive artists of the modern era, Salvador Dalí. It all happens within a unique new Museum space — The Dalí Dome – and delivers […]

Columbia County, FL

CASE STUDIES Building & Evolving the Lake City, Florida’s Springlands Brand THE GOAL To align with a vision of being “the most visited outdoor escape in the southeast,” we created a brand marketing strategy to revitalize and reposition the destination as a colorful, charming, and authentically Floridian destination. Following a six-month rebrand process that […]

Space Florida / Florida Aerospace and Spaceport Development Authority

CASE STUDIES We are Go: Vacationauts THE GOAL How do you promote space tourism in the state of Florida without focusing on one single destination or attraction? Research led us to create “We Are Go: Vacationauts,” a retro-themed, consumer-friendly, techy, and gamified concept that encouraged tourists to do something space-related every time they visited Florida. […]

Navarre Beach / Santa Rosa County

CASE STUDIES Florida’s Most Relaxing Place THE GOAL Santa Rosa County features uncrowded, unspoiled Gulf of Mexico beaches with soft, pearl white sand and emerald waves. After being named the agency of record in 2016, our extensive research led us to create a memorable, easily searchable consumer brand. We put the destination’s biggest asset […]

Naples, Marco Island, The Everglades / Paradise Coast

CASE STUDIES Only Paradise will do. THE GOAL As agency of record for the Collier County CVB for more than 20 years, Paradise has played a leading role in establishing Naples, Marco Island and the Everglades as Florida’s Paradise Coast. Over the course of our partnership, we have successfully defined the destination as a […]

Visit Hendersonville

CASE STUDIES Find Your Mountain Moments. THE GOAL To introduce Hendersonville to consumers familiar with the Blue Ridge Mountains, yet not intimately familiar with Hendersonville and its surrounding towns. We knew establishing an immediate emotional connection with consumers was the key to inspiring interest in the destination, so we introduced them to the simple […]