“Paradise in Every Sense” Follows Award-Winning ”Only Paradise Will Do” Campaign to Celebrate the Destination’s All-Around Sensory Excellence
Paradise has launched a new brand campaign for Naples, Marco Island, Everglades CVB. Known worldwide to visitors as Florida’s Paradise Coast, the elegant new campaign celebrates the upscale all-around experiences that make the destination unforgettable.
“Paradise in Every Sense” draws upon guests’ fond recollections of breathtaking Gulf sunsets, the sounds of waves breaking rhythmically on the shoreline, the smell of jasmine and gardenia carried by a gentle breeze, the taste of fresh stone crab, and the feel of the white sand between the toes, all in an unparalleled upscale setting few destinations can deliver.
The new campaign, an evolution of the award-winning “Only Paradise Will Do” brand campaign, brings these sensory moments to life through evocative copy and elevated imagery captured by award-winning photographers George Kamper and Rhea Anna, and is currently rolling out in a variety of digital and print media in target markets across the country.
“We are delighted to keep telling the story of our beautifully evolving destination with this campaign,” said Jay Tusa, Tourism Director, Naples, Marco Island, Everglades CVB. “Florida’s Paradise Coast represents more than just vacation perfection. It is a truly bespoke experience that becomes whatever you want to make of it. In other words, it is “Paradise in Every Sense.”
Next month, the destination will pick up even more awards at the annual HSMAI Adrian Awards in New York City. At that prestigious competition in global travel marketing, often referred to as the Oscars for the travel and hospitality marketing industry, “Only Paradise Will Do” will be recognized with four Adrian awards. These latest honors are in addition to the prestigious Henry trophy it received last fall at the Annual VISIT FLORIDA Flagler Awards presented by VISIT FLORIDA.
“One of the reasons Naples, Marco Island and the Everglades is Paradise’s longest-tenured client partner for more than two decades is because we’re constantly evolving the brand to stay aligned with the destination’s continued growth,” said Paradise Chief Creative Officer Tom Merrick. “What was once simply an upscale beach destination has evolved into a truly world-class destination known for its elegant offerings, sophisticated dining, and exclusive experiences that create a vacation unlike any other.”
About Florida’s Paradise Coast
The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) is the official source for travel and tourism information about Florida’s Paradise Coast. Located in Southwest Florida, this premier vacation and meeting destination offers leisure, group, and business travelers a variety of exceptional year-round options – the sophistication of Naples, the charm of Marco Island and the authentic, rural beauty of Everglades City. Boasting a 30-mile coastline along the Gulf ribboned with soft, white-sand beaches, visitors enjoy a refined yet relaxed atmosphere and a variety of accommodations from luxurious beachfront resorts to upscale boutique hotels and welcoming family-friendly lodging. The destination is renowned for its thriving arts and culture scene, exceptional restaurants, art galleries, designer boutiques and eclectic shopping experiences. A mecca for sports enthusiasts, it is home to over 90 public and private golf courses and is the host destination to three major PGA and LPGA championship tournaments, as well as the US Open Pickleball Championships Powered by Margaritaville. The Paradise Coast Sports Complex is home to the United Soccer League’s FC Naples team and hosts national and regional sports tournaments year-round. Water activities abound, ranging from world-class fishing and sailing charters to kayaking, paddleboarding and airboat rides. Outdoor adventure activities include exploring the world-famous Everglades – the only sub-tropical mangrove wilderness in the U.S. that features endangered and rare wildlife species in their natural habitat, including the elusive Florida panther, alligators, bobcats, Florida black bear, and over 350 species of birds.
Florida’s Paradise Coast is truly where the high life meets the wildlife. Accolades include being named the No. 1 “Best Place to Live in the U.S.,” the No. 1 “Healthiest and Happiest City in America” and “One of the Best Small Cities in the U.S.” Located just two hours from Miami, three hours from Tampa, and four hours from Orlando, Florida’s Paradise Coast is easily accessible by Interstate highway. Travelers outside of the Sunshine State can fly into Southwest Florida International Airport (RSW), Punta Gorda (PGD), Fort Lauderdale (FLL) and Miami (MIA). For more information about Florida’s Paradise Coast, call 800-688-3600, visit ParadiseCoast.com, and follow us on X, (Formerly Twitter), Instagram, and Facebook.
