Paradise Clients Win Big at HSMAI Adrian Awards for Creative, Strategic Destination Marketing Excellence
Client Campaigns Earn Nine Adrian Awards, Including Two Best of Category Honors
Winning work from Paradise clients—including Naples, Marco Island, Everglades CVB; Visit Hendersonville TDA; Navarre Beach TDO; Florida’s Sports Coast CVB; and the Dalí Museum—will be honored in New York City on February 18, 2026
Paradise announced its clients have earned nine (9) Adrian Awards from the Hospitality Sales and Marketing Association International (HSMAI), including one gold, five silver and three bronze recognitions, along with two prestigious Best of Category honors. The winning work will be celebrated at the 2025 HSMAI Adrian Awards Celebration on February 18, 2026, at the New York Marriott Marquis.
Now in its 69th year, the HSMAI Adrian Awards is the largest and most prestigious competition in global travel marketing, and is often referred to as the Oscars for the travel and hospitality marketing industry. The 2025 awards recognize exceptional achievements across advertising, digital marketing, public relations/communications, and integrated campaigns — with expanded recognition in areas such as influencer marketing, reputation management, affiliate strategies, and broadcast integration.
The 2025 theme, Exceptional Experience, celebrates the creativity and impact of campaigns that go beyond the destination – highlighting the power of storytelling, emotion, and experience in inspiring travel decisions and shaping unforgettable journeys.
“The Adrian Awards showcase the work that sets new standards in travel marketing,” said Brian Hicks, president and CEO of HSMAI. “This year’s winners represent the ingenuity and passion that continue to elevate the global travel experience.”
Paradise Client Winners
Naples, Marco Island, Everglades CVB (4 Awards)
- Silver – All is Perfect Disaster Recovery Campaign, Consumer Brand Campaign > Multi-Channel/Integrated Marketing
- Silver – Stone Crab Content Series, Content Marketing
- Bronze – Big Cypress National Preserve – Dark Skies Integrated Campaign, Content Marketing
- Bronze – Sports Impact Video, Video (Owned Media Only)
Florida’s Sports Coast CVB
- Bronze – Life’s A Game Campaign, Consumer Brand Campaign
Visit Hendersonville TDA
- Silver + Best of Category – Message from the Mountains, Reputation Management (Earned Media Only)
Navarre Beach TDO (2 Awards)
- Silver – Meditation Video Series, Social Media Channel Growth (Owned Media Only)
- Silver – Florida’s Most Relaxing Place Steeplechase Activation, Experiential Marketing
Dalí Museum
- Gold + Best of Category – The Pinnacle of PR Placements: The Dalí Museum on CBS Sunday Morning, Broadcast Television: Traditional TV, Cable, or Streaming (Earned Media Only)
The Best of Category designation, one of the newest distinctions within the competition, recognizes top-performing small, medium, and large-budget campaigns in each category.
“Congratulations to all of our client partners on these outstanding achievements,” said Mark Jaronski, CEO of Paradise. “Each year, we look forward to celebrating the industry’s creativity and results-driven excellence with HSMAI. At Paradise, our commitment to tourism goes hand in hand with our mission to serve as a Partner for Good℠, helping communities build a brighter future through the power of travel.”
About HSMAI
The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Commercial Strategy Conference, Sales Leader Forum, and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org. The Adrian Awards Celebration brings together top hospitality and travel marketing leaders and their creative partners for an evening of inspiration and recognition. Winning entries will be featured in the official Adrian Awards Winners Gallery following the event. Visit adrianawards.hsmai.org for more information.
